Koins is a traditional investment fund that decided to expand its offering into the digital space by launching a mobile application. The challenge was to translate a complex, trust-based financial product into a clear, accessible, and confidence-building digital experience for users with different investment goals and risk profiles.

Koins’ traditional investment products were difficult to translate into a digital experience that users could understand, trust, and confidently act on when making investment decisions.

‍This resulted in:‍

• Financial concepts that felt complex and inaccessible for non-expert users
• Poor clarity around product differences in returns, risk, and retention time
• Low transparency when deciding how much to invest and for how long
• High uncertainty and low confidence during digital investment decisions
• Increased friction that could prevent users from completing their first investment

Design a clear, confidence-driven investment experience that helps users understand their options, make informed decisions, and invest according to their goals with transparency and trust.

Instead of focusing on products alone, flows were designed around user decisions: investment amount, expected return, and time horizon.

Investment options were structured to make differences in performance percentages and retention time easy to understand at a glance.

A simulator was introduced to allow users to visualize potential outcomes before committing, reducing uncertainty and increasing confidence.

Each investment can be associated with a specific user goal, helping users connect abstract financial products with real-life objectives.

• Users can clearly understand available investment options and outcomes before investing
• Personalized investment paths aligned with individual goals
• Reduced cognitive friction when navigating complex financial products
• Increased user confidence through transparency and education

While quantitative adoption metrics were not available, the app was designed to support informed decision-making and long-term user trust.

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